Caught your attention with that headline? Did it grab your interest and make you want to read on? Good! – That was my goal.
Because I plan to tell the students in the Blogging 101 workshop I am leading that writing posts styled as “Lists” or offering “Controversial Opinions” promise to “drive huge traffic” to your blog.
I learned that critical nugget of social media wisdom while researching How to Grow Your Blog Audience – one of the workshop’s topics.
I won’t share with the class, however, that I hate being told what to write to gain the most readers. Lists? Not my thing. Controversial Opinions? Fine, but only if that is what flows naturally.
Don’t get me wrong, I enjoy reading about the craft of writing. I accept (constructive) writing criticism gladly. But advice about content marketing such as: “Top 10 Tips for Search Engine Optimization” and “Six Proven Ways to Attract Readers To Your Blog”. Titles like that make me gag.
Content does rule. It must be excellent. Better yet, compelling. And as I said in last week’s workshop, your writing voice should sound like your speaking voice. Relatable. Authentic. The Real You.
Tomorrow – assuming the snow plows locate our post-blizzard neighborhood – I will suggest to the students that they certainly can write lists if they are motivated to do so. But if their writing is beach sand dry, no one will read past list item #1. Offer a controversial opinion, yup, you will draw attention – but you may not like the attention you get – particularly if your opinion is irrational or irrelevant.
But – perhaps the social media experts DO know best?
So I will try a little experiment here in this post. Our two-year-old grandson recently stayed with us for several brief nights and very long days. Thus, I fully qualify as an expert, if not on social media, then on grandmother-hood.
I hereby test the social media waters to see if they will shower me with attention based upon the following:
“Top Five Reasons I Dislike Being a Grandmother”
1. Stepping on stray Legos. In bare feet. As painful as it was in my Young Mom days.
Or else I will go back to writing exactly what I want to write. I think I will tell my students in Blogging 101 to do just that.